09 December 2008

Match Google Adsense Font Type and Size to Increase CTR

Everyone talks about rotating and blending Google Adsense ads with your site layout and theme to increase CTR (click through rate). Basically there are 2 approaches to this - contrast the ads or blend them. Those who like the blending way, it is essential you match your ads exactly to your text in terms of font style and font size. This is a standard trick and probably you already knew it, but seems helpful enough to share it.

How to find the Google Adsense Ads Font Type and Size?

Remove the guesswork out of your web design. If you view the source code of the page, it will only reveal the javascript code.

In Firefox - Right click the ad, Select “This Frame” then “View Frame Source”. A new window shows you the whole source code with the CSS code too.
In Internet Explorer - Just right click the ad, select View Source.

For the leaderboard
Title
line-height: 12px; font-size: 11px; font-family: verdana, arial, sans-serif;
text
line-height: 12px; font-size: 10px; font-family: verdana, arial, sans-serif;

For the large rectangle

Title
line-height: 14px;font-size: 11px; font-family: arial, sans-serif;
text
line-height: 14px;font-size: 10px; font-family: arial, sans-serif;

Remember, it is right click. If you left click, the ad will click through. It is better to try on someone else’s ads rather than click your own ads by mistake. Always avoid these common adsense mistakes. In a similar manner as above you can easily find what the exact Google Adsense size font face / font family and font size is and blend your website better.