04 August 2008

Big Content Mistakes

Did your Mother ever tell you that 'everything in
moderation is okay'? Well, she was an AdSense genius
that woman!

There is a definite road to disaster with AdSense and
it comes by doing too much of one thing.

1. Don't have a site built purely from your own content.

Why? Because it will take too long to grow lots of pages.
Although unique, quality content is the bees knees if you
ignore other sources of content you are, to quote the
cheese-gurus, 'leaving money on the table'.

2. Don't have a site built purely from other people's
content.

Why? Because you'll have little that's unique on your
site. Every man and his dog tries to borrow other people's
content and use content that already exists elsewhere.
But that doesn't make it right:

"If you do what everybody else does, you'll get what
everybody else gets."

Search engines can frown on duplicate content so if you
use sources of content that are not unique you'll need to
do things to make those pages unique. But the best plan is
not build a site entirely from other people's content

3. Don't have a site built purely of 'synthesized' content.

Why? Because using fancy article-crawling-machines and other
'automatic content machines' will backfire on you eventually.
It might make you some revenue in the short-term but it's
like trying to build a house with bricks but no mortar.

Sure - it's WAY quicker, but I know which house I'd rather
live in and which one is still going to be there in a
year's time..